Seo Tricks

My personal experience in content web site building, and how I make money online with it. Search Engine Optimization Tricks, articles and tutorials about Adsense and the Webmaster community.

Friday, April 14, 2006

Search Users Stop At Page Three - SE User Behaviour Study

Here is an interesting study by Jupiter Research and marketing firm iProspect


At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.

It also found that a third of users linked companies in the first page of results with top brands.

The study surveyed 2,369 people from a US online consumer panel.

It also found 62% of those surveyed clicked on a result on the first page, up from 48% in 2002.

Some 90% of consumers clicked on a link in these pages, up from 81% in 2002.

And 41% of consumers changed engines or their search term if they did not find what they were searching for on the first page.

The details of the survey are available here