Seo Tricks

My personal experience in content web site building, and how I make money online with it. Search Engine Optimization Tricks, articles and tutorials about Adsense and the Webmaster community.

Monday, April 17, 2006

Pay-Per-Click (PPC) : Pros and Cons

A pay-per-click campaign is the fastest way to drive traffic to your site and is often used to to get traffic while the results of your SEO efforts kick in. The downside of PPC marketing is that you can burn through a lot of cash in a hurry if you don't know what you are doing.

  • Is a regular, recurring expense. Traffic stops when you stop paying.
  • You can get visitor traffic in as little as an hour after setup
  • Solution for exposure on competitive search terms where you can't get a top ranking
  • Good solution for "problem" sites that use Flash or dynamic content
  • Great for testing new product ideas or the effectiveness of ads quickly
  • Goal it to target a large number of low-bid-cost (niche) keywords
  • Perfect interim measure until your SEO results show up in the search engines
  • Excellent for seasonal sales or other time-dependent promotions
  • Easy to measure and track performance and effectiveness
  • Very time-intensive to monitor in-house